Strategy

Strategy is where it all begins at Vivanti Group. In fact, our marketing strategy expertise is a key differentiator. And many clients who lack internal marketing support engage Vivanti Group initially as a strategic marketing advisor. We’ve found an effective marketing strategy helps determine the best way to use available resources to maximize a competitive advantage in the marketplace.

Each Vivanti Group project starts with some level of strategic analysis to determine the most efficient and effective means to achieve your marketing goals. We stand apart with our ability to provide strategic input at every level. In some cases we offer recommendations based on informal client fact-finding sessions and Internet research. In others we conduct consumer research, analyze the competitive environment and develop comprehensive marketing plans. Regardless of the project, our first step is to take time to listen to your needs. Then we gather information, recommend additional research needed and craft a recommended approach based on your situation and goals.

Vivanti Group clients benefit from our strategic expertise and from the practical approach we apply to each project.

Our marketing strategy services include:


  • Focus Groups, Interviews & Surveys
  • Publication and Website Audits
  • Competitive Analysis
  • Demographic Analysis
  • SWOT Analysis
  • Target Market Segmentation
  • Market Potential Assessment
  • Marketing Plan Development