Welcome Jonna Miller!

We couldn't be happier to add Jonna to our team as a summer intern. She has been cutting her teeth on some Website content and sizing a few graphics. With promises of larger assignments ahead, it will be a rewarding summer for all of us!

The Importance of Grunt Work

As recent college graduates enter the workplace, it made us think back to that first job.

After the extensive and exhausting hiring process, it’s a rude awakening to realize a large portion of your job involves some type of “grunt” work. You know, the work no one wants to do because it’s boring and sometimes mindless –the coffee getters, the copy makers, the office organizers and yes, the grocery shoppers. A step above those are: the researchers, media list builders, calendar coordinators and brief creators.

Bright Concept: Brand Positioning

A brand is like a reputation. It’s what people say about your company when you aren’t around. And brand positioning is the effort to influence and shape that conversation. 

Vivanti frequently joins forces with companies seeking to create or clarify their brand’s position in the market place. Our process includes researching competitors, analyzing market trends and interviewing key stakeholders to craft a brand position that is rooted in reality but maintains a reachable vision. 

Pinterest – Building Content & Brand Ambassadors

Everyone has heard of the new Pinterest craze. From humorous memes, like the attached image, to new recipes and outfits, Pinterest has quickly become the best tool for sharing visual content. As content is a crucial aspect of online marketing, Pinterest is a crucial aspect of online marketing. Why? 

A Serving of a Fresh Perspective

Reality television, blogging, social media and self-publishing have greatly reduced the barrier to distributing information to a broader audience. It’s to the point that most up-and-coming marketing professionals include their Twitter handle and blog link on their email signature and resume.

Just Breathe

We recently hosted a Spring What to Wear Fashion show for our retail client, Mockingbird Station. The event featured models showing-off the latest threads from Station retailers, notorious fashion-forward gals and guys commenting on all the looks, plus fabulous prizes giveaways and even free bites and drinks.

Sounds like a blast right?

Would you believe that even with all the preparation, all the detail management and coordination, we weren’t even stressed out?

Of course you wouldn’t.

Email Marketing

Are you going to be a casualty of somebody’s spring cleaning blitz? Were you already a goner due to someone’s New Year’s resolution to simplify?

If you use email marketing, it’s a sure bet that consumers who “opted in” as subscribers will at times delete your unread emails simply because they feel overwhelmed. And inevitably, some recipients will end things altogether by unsubscribing, which you, the “dumpee,” will try not to take personally by picturing the dumper delivering that age-old breakup speech: “It’s not you; it’s me.”

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