A Serving of a Fresh Perspective

Reality television, blogging, social media and self-publishing have greatly reduced the barrier to distributing information to a broader audience. It’s to the point that most up-and-coming marketing professionals include their Twitter handle and blog link on their email signature and resume.

All this connectivity offers a wealth of information about preference, personality and trends that can be extremely helpful. For example, it’s fabulous to use this data to determine preferences of a target audience. It’s also useful to have this information during the hiring process because self-published information gives potential employers a clear view of who a person is beyond the resume, interview and references.

All these fresh viewpoints are also a wonderful source of creative inspiration. There are a multitude of excellent blogs on any topic offering unique musings and helpful information.
In my view ted.com is one of the best examples of inspirational, meaningful video content available today. (For those who don’t know – TED is a nonprofit devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design and has grown exponentially since then.)

The Website is a great stimulant for new thought and an antidote to being stuck in a rut. I often find 30 minutes surfing around on ted.com can unlock new concepts, release writers block and inspire exciting thoughts and ideas.

I’ve included three of my favorite TED videos. Hope they inspire you.

Half a Million Secrets (http://www.ted.com/talks/frank_warren_half_a_million_secrets.html)

Motivation http://www.ted.com/talks/lang/en/dan_pink_on_motivation.html

The Power of Introverts http://www.ted.com/talks/lang/en/susan_cain_the_power_of_introverts.html

How Great Leaders Inspire Action
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

While it is more than overwhelming to attempt to stay current on blogs, social media, Websites not to mention traditional print and broadcast, think of the flip side. It’s amazing to have immediate access to such a great variety of resources to help us connect, learn and stay inspired. I would love to hear how you keep from drowning in the flood of information and about your favorite sources for inspiration!

--by Laura Schieber