Happy Employees - Better Marketing Results

It’s been said a great employee is someone you trust enough to make a mistake only once.

Actually, I don’t know if it’s been said but I imagine something like it has. Forbes recently released an article proposing good employers are those who allow their employees to make mistakes in order to learn from them.

I’m sure everyone agrees a good and caring employer will make a happy employee. And a good and caring employer recognizes this truth:

Mistakes are not failures, they are simply the process of eliminating ways that won’t work in order to come closer to the ways that will,” – Amy Reese Anderson, contributor for Forbes.

Now how does this relate to marketing? Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Marketing is a process and set of institutions carried out by people with ideas, creative minds and strategic thinking for people with emotions, perceptions and expectations. By selecting employees who are not only able to challenge the status quo but take the risks (which sometimes fail) involved in marketing new concepts and innovations, employers are able to insure their clients will receive the best the firm can offer. And an employee who is happy in their job will provide a client with a marketing strategy the firm is proud of because they will work their hardest on the project, even if the client desires a different scale of work.

Offering an environment where mistakes are not seen as the end of the world will affect not only employee morale, but also improve project deliverables.

Based on this Forbes study and my own experience, I will firmly state a happy employee will work harder and receive better results in the marketing arena. Just check out our portfolio of results from happy employees at Vivanti!

So, what are YOU doing to ensure employee happiness?