What Holds Women Back from Leadership

Last week in the San Francisco Airport, the September cover of the Harvard Business Review caught my eye. The image is a silhouette of a woman with a hair-do, circa 1950. Bright words across the black profile shout, “Emotional Bossy Too Nice – The biases that still hold female leaders back, and how to overcome them.”

Wow. Those words really hit home. So much so that I bought the $17 magazine and read the article on the way back to Dallas.

A Truly Colored Perspective

Vivanti is actively involved with the revolution or reinvention of brands across a broad spectrum of industries. When we host a branding brain storm, we ask clients to think about what type of animal their brand is or what type of party their brand would host to gain an understanding of how they perceive themselves.

Something many brands forget to think about it is how their brand is perceived in the market, not just in their minds. Jason Miller, Senior Manager of Content Marketing at LinkedIn and former senior manager of social media at Marketo, created an infographic about how brand colors say more about the brand than clients believe they do.

Color is the first thing customers will notice about your brand. It is the first blush between a company and a consumer so understanding your colors’ perception in the marketplace is a crucial factor in understanding the place your brand takes in its arena.

I decided to do an analysis of Vivant Group using this info graphic. According to Miller, Vivanti, which is predominantly red and white, is an aggressive, energetic, attention-grabbing company while also noble, clean and soft.

Doesn't seem to go together does it?

However, when you think about a marketing firm and all its functions, you can see how those adjectives are actually spot on. We are aggressive in gaining business and providing solid counsel for our clients. We run at a fast-pace, high energy environment where our work never ends. Yet, we have high ethics and maintain a type of customer service that is exceptional for the cut-throat industry we work in.

So my challenge is this. Take a look at this infographic and do a brand analysis. Is your company accurately reflected by your brand colors?