Why Should a Company Rebrand?

Change is inevitable. As any good business owner knows, the only way to stay ahead of the game is to evolve. But what about your company’s brand? Does your tagline still fit your company? Is your look outdated? Does your tone reflect your company today? Maybe it’s time for a little rebranding.

So, why should you change something you’ve known for years?

Rebranding isn’t just a facelift. It’s a chance to seize opportunities and foil the competition by introducing your newest services, address new audiences or enter new markets. It’s like a fresh start.

What's WOM With This Picture?

While chatting about upcoming events with a fellow marketing maven and social media manager over lunch the other day, the topic of word-of-mouth vs. viral marketing found its way into the conversation. My friend mentioned that her firm “doesn’t really do word-of-mouth marketing, right now they’re into viral marketing.”

Happy Employees - Better Marketing Results

It’s been said a great employee is someone you trust enough to make a mistake only once.

Actually, I don’t know if it’s been said but I imagine something like it has. Forbes recently released an article proposing good employers are those who allow their employees to make mistakes in order to learn from them.

I’m sure everyone agrees a good and caring employer will make a happy employee. And a good and caring employer recognizes this truth:

Info to Boost Your Marketing Power

From mobile marketing and retargeting to cloud-based tools and social media, staying up to speed on marketing trends is just about a full-time occupation. Although it can be overwhelming, the constant evolution is one of the most exciting aspects of marketing. The changes keep us invigorated – learning about new tools and methods to meet our clients’ objectives. Each project offers new challenges and opportunities. And solutions that worked in the past may not be the best answer in the future.