Bright Concept: Brand Positioning

A brand is like a reputation. It’s what people say about your company when you aren’t around. And brand positioning is the effort to influence and shape that conversation. 

Vivanti frequently joins forces with companies seeking to create or clarify their brand’s position in the market place. Our process includes researching competitors, analyzing market trends and interviewing key stakeholders to craft a brand position that is rooted in reality but maintains a reachable vision.